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Dyson launches $500 tool that curls, waves, smooths and dries hair

por Juliana Behrend (2020-06-07)


Forget your curling iron, put down your straightener, and give your blow dryer a rest, because there's a new hair tool on the block that claims to be able to do all three - and without the use of any heat. 

Your Blog - dysfunctionalra0Enter the $500 Dyson Airwrap, the newest innovation from the British-based appliance brand that - until two years ago - was best known for its vacuums and fans, before launching its Supersonic Hair Dryer, a pricey $400 tool that promptly flew off shelves the world over thanks to many a positive review from hairstylists and celebrities alike. 

But while the hair dryer was certainly impressive, Dyson has attempted to up the ante with its latest release - a styling tool that possesses the ability to curl, wave, smooth, and dry hair using air instead of heat, which is intended to protect your hair against the damage caused by so many other styling tools. 






One for all: Dyson's new $500 Airwrap promises to curl, wave, smooth, and dry hair using nothing but air, instead of heat 





























Something for everyone: The product comes with several different attachments to curl (left), smooth (center left), wave and volumize (center right), and dry (right)

















Power! It contains a Dyson digital V9 motor - the same kind that powers the brand's vacuum cleaners - which generates a jetstream of air that is dispersed through six gaps in the barrel


Those promises have already proven their worth among clients; the Airwrap promptly sold out on the Dyson website within two days of launching, despite the rather hefty price tag - although it is still available on a few other sites. 

The popularity of the product was no doubt given a hefty boost by celebrity hairstylist Jen Atkin, a Dyson ambassador who works with the likes of Kim Kardashian and Chrissy Teigen, and has quickly become something of a star in her own right, who told the New York Times of the new tool that she predicted it would 'break the internet' - just as her famous client Kim has done on many an occasion. 






A-list fan: The product has already been endorsed by Kim Kardashian's hairstylist Jen Atkin, pictured with James Dyson, who promised the tool would 'break the internet' - just like her client has done many times


'My reaction was, like, this is so incredible,' she added when discussing her first thoughts on the new tool, before adding in a statement: 'With the Dyson Supersonic, Dyson changed the game on hair drying and gave people a great smooth finish without extreme heat. 

'Now Dyson is bringing that same approach to a tool that helps people achieve a variety of styles on a variety of hair types. 

'With the Dyson Airwrap, everyone is basically their own stylist.' 

Dyson's Chief Engineer and Founder, James Dyson added: 'We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. 

'Harnessing the power of Dyson's digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I'm immensely proud of what our engineers have achieved.' 

On paper, the tool certainly couldn't look more impressive.

According to the brand, the Airwrap took a whopping six years to develop, with a team of 203 engineers and scientists working their way through 642 prototypes before landing on the final product. 

All of that R&D work also cost the company a staggering $31.4 million, and the tool already boasts 103 granted patents, with another 170 in the works. 

The product itself works quite unlike any other tool you may own; it is equipped with a Dyson digital V9 motor - the same kind that powers the brand's vacuum cleaners - which spins around to create 'an area of high pressure' at the top of the barrel. 






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That's a wrap! The jetstream of air comes out of six gaps in the barrel, which creates something known as the Coanda effect, which gently sucks their hair in and around the tool







Look ma, no hands! Because of this effect, users do not need to manually wrap their hair around the tool, but can instead just hold up a section until it is sucked around the barrel


This then generates a 'high velocity jet of hair' which shoots out of six different gaps around the barrel to create a 'physical phenomenon known as the 'Coanda effect', which essentially means that the hair is drawn in as if by a vacuum, and then wrapped automatically around the barrel. 

In other words - you don't need to manually wrap your hair around the tool when styling it, making the process much less tiresome. If you're using one of the other product attachments, like the smoothing brush, the same effect applies; their hair will be drawn into the attachment in order to get the best vacuum cleaner for carpet results. 

And unlike many other styling tools, which rely on heat in order to achieve results, the Dyson Airwrap relies on air. 

This means that the tool can be used on damp hair, and not only saves you from having to spend extra time drying your locks before straightening or curling them, but also protects your locks from the additional damage that can be caused by using heat-based styling tools. 

Each of the three package options - one for coarse hair types ($499), one for fine hair types ($499), and one for all hairtypes ($549) - also contains 'pre-styling dryer' attachment, which helps to take hair from sopping wet to damp, before you attempt to curl or straighten it. 

Other attachments include a 1.2-inch barrel, a 1.6-inch barrel, a soft brush, a round brush, and a firm brush, all of which can be used to achieve different styles. 

But beyond the pomp, circumstance, and celebrity hype, does the product actually perform? 






Evidence: Dyson shared before and after images of models using the different styling tools. In this image, a woman with long, thick hair is seen before and after using the curling barrel 







Sleek: The tool is intended to work with all hair types, including those with very curly hair, who can straighten their locks with the smoothing brushes