Use of the Model of SWOT for Exportation Strategy: Case in a Company of the Siderurgical Sector

Resumen

The logistic upheavals that Brazil crosses, are influencing negative the exporting companies. This article considers to

raise it the influences of these factors in the strategies of a company of the siderurgical branch, that have 70% of its exported

production. The study carried through between 2005 and 2007 it was delimited siderurgical an operating one in the area of

Cylinders of Lamination. The relevance of this work is to analyze the use of model SWOT for orientation of the strategy of a

siderurgical company where the logistic one is the determinative factor for the decision in the competitive context. For

accomplishment of this study it was used of bibliographical research on existing theories and study of case, using itself of

Model SWOT, Strong Points, Weak Points, Oportunity and Threats. The result of the research allowed to conclude that the

logistic one is a decisive factor in the strategy of this company to be capable to remain itself enters the three world-wide

producing greaters of Cylinders of Lamination.

Keywords: SWOT, logistic, cylinders, planning, strategy.